At Lady Allure, we design ultra-soft, feminine activewear for yoga and Pilates. Our modern, LA-inspired styles are designed to inspire active women on their personal wellbeing journey, so they can feel healthy, comfortable, and confident in their own bodies.
OUR VISION
For us, strength comes from the power of gentleness. We design ultra-soft activewear that supports women in their yoga practice and empowers them in their well-being. With our styles and our community, we want to create a place where every woman feels welcome – a space characterized by support and togetherness.
OUR STORY
We are a small family business from Bavaria, founded in 2023 with a lot of courage, hope, and love. From the very beginning, one thing was clear to us: we wanted to create products that are more than just goods. Every single product carries a piece of us within it – our ideas, our hands, and our dreams. As a young start-up, we are still growing. With every bit of support we receive, not only does our company grow, but so does our vision. Today, we are at the beginning of our journey and are grateful to everyone who walks this path with us and believes in what we are building.
OUR PRODUCTS
Our designs feel like a second skin and are specially developed for yoga and Pilates. They give active women an all-around good feeling – inside and out.
With a variety of fits, fabrics, and colors, our garments flatter every figure and skin tone. Blending stylish simplicity with all-day comfort, they are versatile enough for everything from the yoga mat to everyday wear.
OUR IMPACT
We take responsibility – for the people who make our products and for the environment. As a proud member of the Fair Wear Foundation, fair working conditions are a high priority for us. Furthermore, we are working to use more recycled materials and develop more environmentally friendly fabrics.
